The Juice Crew was a pioneering hip-hop collective in the mid to late 1980s founded by producer Marley Marl and housed by the label Cold Chillin' Records, the Juice Crew would introduce New School artists Big Daddy Kane, Biz Markie, Roxanne Shanté, MC Shan, Masta Ace, Craig G, Intelligent Hoodlum, Grand Daddy I.U., Kool G Rap & DJ Polo. The group's name was derived from radio DJ Mr. Magic's alias, "Sir Juice". The Juice Crew first grabbed at notoriety with a single entitled "The Bridge"